We’ve been talking a lot
here at SRG about Creativity and how it is the #1 Leadership Competency driving
successful business today. We’ve referenced the now famous Newsweek
article about the “Creativity Crisis in America” and talked about how central
innovation and creative thinking have always been to SRG. Excellence and
Creativity are our first two beliefs, and have guided everything we’ve done as a
company. They have also guided everything we do as a company:
insights, strategy, innovation, culinary, advertising, digital, design,
client management, and relationship building.
During SRG University last
week I was inspired, reminded, and struck by how SRG has always attracted
original thinkers who aren’t afraid to look at things differently, try new
things, and drive change for some of the biggest, and most demanding companies in
the country. I was also reminded of Rick’s mantra of “Doing a little
bit extra,”and how that commitment to raising the bar and never accepting
“Good enough” has been the secret sauce in turning our ideas into reality.
As we focus on our creativity as a company it feels timely to have our city rated by author, Richard Florida, as the #1 Most Creative City in America. He has a new book called the “Rise of the Creative Class,” and states that “Creativity has become the fundamental driver of our economy”. Interestingly, the formula he uses to measure creative environments for a metro area is based on three factors:
1. Technology: The ability to
create new ideas and inventions As we focus on our creativity as a company it feels timely to have our city rated by author, Richard Florida, as the #1 Most Creative City in America. He has a new book called the “Rise of the Creative Class,” and states that “Creativity has become the fundamental driver of our economy”. Interestingly, the formula he uses to measure creative environments for a metro area is based on three factors:
2. Talent: Skilled, ambitious and talented people
3. Tolerance: A non-judgmental environment that is open-minded to new thinking and different kinds of people.
I think these things are
true for Boulder and for SRG. In the past, the technology part of SRG’s formula was always the processes and systems we
developed to get to great ideas. Today, interactive technology is
becoming central to all that we do across all of our practices. Talent and
tolerance are also key to SRG’s culture and spirit. We have always had
brilliant people with the talent to appreciate and draw on the brilliance of others
around them.
Enjoy the article. The world is a crazy place right now and I firmly believe that creativity, and original thinking...energetically applied into action...are the keys to solving the world’s problems.
Enjoy the article. The world is a crazy place right now and I firmly believe that creativity, and original thinking...energetically applied into action...are the keys to solving the world’s problems.
--Buddy Ketchner,
President